One For One

You’ve seen the commercials.  They’re the ones in which the “Chief Shoe Giver” for TOMS, Blake Mycoskie, advertises AT&T’s global cell phone service.  The ad touches lightly on who Blake is and what he does, but only briefly explains his company’s efforts to provide shoes to some of the most underprivileged children on the planet.  You may have brushed off this advertisement as just another “dollar-a-day” charity, but I assure you the mission that this incredible company has embarked upon is worth more than just a fleeting glance. 

The concept is simple.  For every pair of shoes you purchase, TOMS will give a pair to a child in need.  No gimmicks.  No catches.  This groundbreaking company, since its creation in 2006, has given over 150,000 pairs of new shoes to children in developing countries and plans to give at least 300,000 in 2009. 

The shoes themselves are very inexpensive, yet surprisingly durable.  There are many different styles to choose from that range in price from roughly $40-$70.  This is equivalent to the amount of money you might spend in one night out on the town.  I bought my first pair earlier this year and they quickly became one of the only shoes I ever wore.  My initial thought was that it would take mere weeks to tear these shoes to shreds but, to my surprise, they have survived nearly a years-worth of torrential downpours, oppressive heat and some of the nastiest bar funk in Atlanta. 

Still going strong

Now, the holiday season is upon us and the urge to give to those in need is a little stronger.  Don’t let the opportunity pass you by.  It’s never been so easy to contribute to such a worthy cause.


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